Marketing is easy. truly it is. It takes a lot of work but all in all it is super easy to do.
One of things that you should do is know your town that you live and work in and be able to communicate it to your customers. You really should know where to go to get the best food, the best movie theaters, best malls and shops, the best places to hang out and have a good time at. And you should know this no matter the size of the town.
Why is this important. Because if you know where things are at and you love them then you will be more apt to speak passionately about improving and serving your customers in your town.
Right now as I write this the MSU Spartans are in the Sweet Sixteen NCAA basketball tournament. This is a big deal for Lansing, MI and the surrounding burgs. People are flooding the sports bars to watch the games. Churches are talking about it at Sunday sermons; there is a fever here.
But I also know where the best restaurants and bars are. I know where I can take a lady to go dancing or bowling. Or what have you.
The point being that I love Lansing. I love the people and I love the atmosphere. While it is not a large town the people are what make it special and because I love the people, my customers know that I love them and that is easily communicate in my marketing.
So If you want your marketing to be top notch them love your town.