Sending out postcards is still an effective marketing strategy.
I was reluctant to use more traditional marketing tools such as postcards because I thought they were outdated and ineffective, but it was suggested by a fellow mover that postcards were useful in his own marketing campaigns.
I tried using them and failed miserably as I got a lot of returned postcards as undeliverable and it cost a lot of money.
But as luck would have it, I got a postcards in the mail about a company that sells leads to moving companies but his tool was postcards.
So I gave it a go, found out it was much cheaper using this company and they had a far better list than what I was using doing it on my own.
I set up a budget and started my campaign. And it resulted in leads and ultimately sales very quickly. And these moves that I booked because of the postcards were high paying moving jobs that more than paid for the postcard service.
So I became a believer.
Now I send out postcards every week. And I love it. I get calls constantly and book a lot of jobs because of this.
Now I am moving into the next phase which is to print my own postcards and send them out on my own.
Fortunately for me I have a friend from my Bible study group that is a professional printer and he has agreed to print all the postcards I need for FREE.
This cuts my cost down considerably which gives me more money to send double the amount of postcards which will increase my ROI.
And my total investment of the postcards themselves is $50 for the design that I got through Fiverr.com.
Here is the postcards that I had designed and sending out. Tell me what you think:
As you can see they are professional and communicate exactly what I want. Now to test them to see if they will produce better or worse then what I am already sending out.
This is why I love postcards.
Try them, I think you’ll like them too.